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Activism Forces Whole Foods to Adopt Mandatory GMO Labeling

Wednesday, March 13, 2013

Thanks to the same tireless activism that has led to national and international regulation of GMOs, the health food industry giant that is Whole Foods has announced that it will be rolling out mandatory GMO labels to indicate whether or not a product contains GMOs by 2018.

It’s a move that, despite a larger time window than most consumers want, signifies a massive shift towards a GMO-free food chain. Just the announcement will send many producers of ‘health’ products who currently use GMOs scrambling to find new ingredient sources in order to still stay competitive in the market. After all, it is the worst nightmare for a company to have a large “Contains GMO Ingredients” label amid rows and rows of ‘GMO-Free” products. It would be marketing suicide. >

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