The process of mediation ‘involves the work of institutions, groups and technologies’ (15). It is ‘the product of textual unravelling in the words, deeds and experiences of everyday life, as much as by the continuities of broadcasting and narrowcasting’ (15). The most visible institutions of mediation claim ‘the rights of representation’ whilst, almost inevitability, infringing those same rights in their execution (16-17).
As such, we need to keep in mind that ‘emotions are as important as intellect’ (30). Mediation seeks to ‘persuade, please and seduce’, and Silverstone chooses his analytical tools accordingly: rhetoric, poetics, and erotics.
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The process of mediation ‘involves the work of institutions, groups and technologies’ (15). It is ‘the product of textual unravelling in the words, deeds and experiences of everyday life, as much as by the continuities of broadcasting and narrowcasting’ (15). The most visible institutions of mediation claim ‘the rights of representation’ whilst, almost inevitability, infringing those same rights in their execution (16-17).
ReplyDeleteAs such, we need to keep in mind that ‘emotions are as important as intellect’ (30). Mediation seeks to ‘persuade, please and seduce’, and Silverstone chooses his analytical tools accordingly: rhetoric, poetics, and erotics.
ReplyDeleteTrust and power thus become central issues.
ReplyDelete...the media are dependent upon other more powerful institutions and industries.
ReplyDeleteToday they are not merely the voice of our most powerful institutions and industries, they are our most powerful institutions and industries.
The others now depend on them.
In Silverstone’s final analysis, the question posed by the book is one of power.