A Survey Study on Uses and Gratification of Social Networking Sites in China

Yacong Yuan, A Survey Study on Uses and Gratification of Social Networking Sites in China

This study is a test of the uses and gratifications theory on Social Networking Sites in China. An online survey of 353 subjects on two major SNS in China showed socio-integrative needs were the strongest motivation for all users who participated in SNS. However, some gender differences were also found. Males were more interested in finding news than female users. Males were also more likely than females to talk about their problems. Female users were more likely than males to facilitate social interactions on SNS. Other results showed low frequency SNS users participated in more activities than high frequency users. The number of friends each user had was not significantly associated with participation in different activities.