From Wikipedia, the free encyclopedia
The theory of reasoned action (TRA), developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior.
Showing posts with label theory of reasoned action. Show all posts
Showing posts with label theory of reasoned action. Show all posts
Theory of planned behavior
From Wikipedia, the free encyclopedia
In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. It was proposed by Icek Ajzen as an extension of the theory of reasoned action.
In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. It was proposed by Icek Ajzen as an extension of the theory of reasoned action.
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