The hypodermic needle model (also known as the hypodermic-syringe model) is a model of communications also referred to as the "magic bullet" perspective, or the transmission-belt model. Essentially, this model holds that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today. >
Hypodermic needle model
Tuesday, September 27, 2011
The hypodermic needle model (also known as the hypodermic-syringe model) is a model of communications also referred to as the "magic bullet" perspective, or the transmission-belt model. Essentially, this model holds that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today. >
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