Sustainability of Internet Usage: A Study Among Malay Youth in Kota Bharu, Kelantan, Universiti Kebangsaan Malaysia

Ali Salman, Mohd Yusof Hj. Abdullah, Mohd Safar Hasim, Latiffah Pawanteh, (2010) Sustainability of Internet Usage: A Study Among Malay Youth in Kota Bharu, Kelantan, Universiti Kebangsaan Malaysia. Jurnal Komunikasi, Malaysian Journal of Communication, Vol 26 (1): 62-72. ISSN 0128-1496

Variables: indispensability, relevance, gratification, beneficial
Factors affect sustainability: communication channels, perceived benefits, interpersonal and social network, moral issues, security n interruptions, cost of upgrading n maintenance.

Kaedah kajian: survey, purposive sampling,
3 sampling components: age, gender, occupation
Age: 20 - 39 years
Gender: equal number
Occupation: 4 group; government servants, govt-linked companies, private business, students

Findings:
i) interpersonal n social network and perceived n realized benefits contributed to 58.4 of the variations on sustainability.
ii) negative effects on sustainability; security n interruptions, 21% of the variations in sustainability.
iii) negative relationship between; sustainability n age. sustainability n academic qualifications.

Coleman, Katz and Menzel (1957), adoption by physicians of the new drug

Rapid adoption of the internet studied by Rogers (2000) because of its faster, better, cheaper compared to telephone, postal letters, telegram or fax (Ali Salman)