From Wikipedia, the free encyclopedia
The theory of reasoned action (TRA), developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior.
Showing posts with label behavior research. Show all posts
Showing posts with label behavior research. Show all posts
Subscribe to:
Posts (Atom)
Posts
